Pure Foods.
Pure You.
Ready to rediscover healthy eating? Find out how 40FRESH helps you transform your life to look and feel your best.
What makes 40FRESH special?
No calorie counters. No supplements.
Just fresh foods as nature intended.
Real food
Food is more than the sum of its nutrients. Our diet says goodbye to ultra-processed foods and focuses on the real ingredients straight from nature.
Simple steps
Our 40 day program is simple and easy-to-follow. We provide clear steps that only take a few minutes of your time each day.
Real results
Scientific studies show that people eating a diet free from ultra-processed foods lose weight and improve their overall health outcomes.
Frequently asked questions
Nope, we provide all of our resources completely free!
However, modern food production heavily incentivizes the production of ultra-processed foods. As a result, they tend to be much cheaper than their fresh counterparts. Recent scientific studies show that it costs an average of $45 more per week to eat a diet free from ultra-processed foods.
The hidden cost, of course, is your personal health. A diet consisting of ultra-processed foods automatically increases your risk for all types of cancer and obesity. It can also cause depression and increase your likelihood of death from all cause mortality. There’s even evidence to suggest that it helps accelerate cognitive decline.
Given the health considerations, we think the added cost to your grocery bill is well worth it!
The amount of weight loss will vary depending on the individual. However, recent scientific studies demonstrate that people eating a 40FRESH compatible diet lose an average of 1 pound per week.
If you’re looking for a quick fix diet, then 40FRESH may not be right for you. Quick weight loss diets are associated with adverse health effects. We want to help you lose weight the healthy way. Our program allows you to develop sustainable health habits that produce long-term results.
That’s not to say that dramatic results are unlikely. I decided to share the 40FRESH diet with others after I lost 25 pounds in 2 months! Not only have I lost weight and kept it off, but I’ve experienced a myriad of other health benefits in the process.
While there are no limits on how much you can eat, there are restrictions on what you can eat. Specifically, ultra-processed foods are off limits. See the 40FRESH Official Rules for a full list of what’s in and what’s out.
Also, it should go without saying, but don’t eat more if you already feel full. Listen to your body!
What does science say about 40FRESH?
The 40FRESH diet is based on the NOVA Food Classification System, which has been studied extensively since 2009. In short, by transitioning to our diet, you can expect the following benefits:
- Reduced risk of obesity1
- Lower risk for depression2
- Decreased risk for all types of cancer1, 3, 4
- Improved cognitive functioning5
- Lowered risk of death from all cause mortality6
Scientific References
[1] https://www.nature.com/articles/s41430-022-01225-z
[2] https://pubmed.ncbi.nlm.nih.gov/33167080/#affiliation-1
[3] https://www.thelancet.com/journals/eclinm/article/PIIS2589-5370(23)00017-2/fulltext
[4] https://www.bmj.com/content/378/bmj-2021-068921
[5] https://jamanetwork.com/journals/jamaneurology/article-abstract/2799140
[6] https://www.bmj.com/content/365/bmj.l1949
I’m a vegetarian (or vegan). Can I do 40FRESH?
Absolutely! There’s nothing in the 40FRESH Official Rules that will prevent you from giving it a go.
Realistically, however, many vegetarian and vegan recipes use ultra-processed substitutes for things like milk, eggs, butter, and more. It’s definitely possible to eat vegetarian (or vegan) on 40FRESH, but you may need to spend additional time researching ways to adapt certain ingredients.
I have a question that isn’t answered. How can I get help?
We’re happy to answer any questions you have. Feel free to reach out to us:
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Feeling Depleted?
The Western diet of ultra-processed foods has left so many of us feeling sick, tired, and ready for something different. 40FRESH was founded on the idea that the best food doesn’t come from a lab—it’s made in nature.
Why did we create 40FRESH? It’s too dang hard to eat healthy! Over 73% of our food supply consists of ultra-processed foods. How do we develop healthy eating habits when we’re surrounded by junk? Our program helps people navigate this maze and develop healthy habits. Best of all, we do it completely free.
Join us and we will help you transition to a life free from the “un-food” that’s plaguing our supermarkets.