Join for free today!
Try the 40FRESH Challenge.
Give us 40 days and we’ll transform your health.
Daily tasks
Each day of the program, you’ll have one article to read with four simple tasks. We’ll remind you so you don’t forget.
Free content
Learn the rules. Take them anywhere. We’ll send you free material that you can download or print when you sign up.
Monthly news
Stay connected with the 40FRESH lifestyle. Once a month, we’ll send you a newsletter with all the latest 40FRESH tips and advice.
Start your journey
Frequently asked questions
Nope, we provide all of our resources completely free!
However, modern food production heavily incentivizes the production of ultra-processed foods. As a result, they tend to be much cheaper than their fresh counterparts. Recent scientific studies show that it costs an average of $45 more per week to eat a diet free from ultra-processed foods.
The hidden cost, of course, is your personal health. A diet consisting of ultra-processed foods automatically increases your risk for all types of cancer and obesity. It can also cause depression and increase your likelihood of death from all cause mortality. There’s even evidence to suggest that it helps accelerate cognitive decline.
Given the health considerations, we think the added cost to your grocery bill is well worth it!
The amount of weight loss will vary depending on the individual. However, recent scientific studies demonstrate that people eating a 40FRESH compatible diet lose an average of 1 pound per week.
If you’re looking for a quick fix diet, then 40FRESH may not be right for you. Quick weight loss diets are associated with adverse health effects. We want to help you lose weight the healthy way. Our program allows you to develop sustainable health habits that produce long-term results.
That’s not to say that dramatic results are unlikely. I decided to share the 40FRESH diet with others after I lost 25 pounds in 2 months! Not only have I lost weight and kept it off, but I’ve experienced a myriad of other health benefits in the process.
While there are no limits on how much you can eat, there are restrictions on what you can eat. Specifically, ultra-processed foods are off limits. See the 40FRESH Official Rules for a full list of what’s in and what’s out.
Also, it should go without saying, but don’t eat more if you already feel full. Listen to your body!
The 40FRESH diet is based on the NOVA Food Classification System, which has been studied extensively since 2009. In short, by transitioning to our diet, you can expect the following benefits:
- Reduced risk of obesity1
- Lower risk for depression2
- Decreased risk for all types of cancer1, 3, 4
- Improved cognitive functioning5
- Lowered risk of death from all cause mortality6
Scientific References
[1] https://www.nature.com/articles/s41430-022-01225-z
[2] https://pubmed.ncbi.nlm.nih.gov/33167080/#affiliation-1
[3] https://www.thelancet.com/journals/eclinm/article/PIIS2589-5370(23)00017-2/fulltext
[4] https://www.bmj.com/content/378/bmj-2021-068921
[5] https://jamanetwork.com/journals/jamaneurology/article-abstract/2799140
[6] https://www.bmj.com/content/365/bmj.l1949
Absolutely! There’s nothing in the 40FRESH Official Rules that will prevent you from giving it a go.
Realistically, however, many vegetarian and vegan recipes use ultra-processed substitutes for things like milk, eggs, butter, and more. It’s definitely possible to eat vegetarian (or vegan) on 40FRESH, but you may need to spend additional time researching ways to adapt certain ingredients.
How does 40FRESH work?
Our program is broken into 4 distinct phases. You’ll start small and gradually layer on habits that will sustain you for a lifetime of health and happiness.
Phase I: Prep
For the first three days of the program, you’ll be doing small tasks that will help you prepare for success later in the program. This includes learning the original foundations of the diet and taking an in depth look at your current lifestyle.
Phase II: Plan
During the next six days of the program, you’ll get hands on. You’ll have a few tasks to take care of around the house. We’ll take a trip to the grocery store. You’ll learn all the 40FRESH rules and you’ll even put the drink rules into action.
Phase III: Layer
This is where we really start to dig in and change how you eat. We layer on one habit at a time so you never feel overwhelmed. We start by replacing snacks. After that, you’ll move on to breakfast and then dinner. Finally, you’ll wrap up with eating 40FRESH for lunch.
Phase IV: Live
By day 40, you’ll be fully transitioned to the 40FRESH diet. It’s the end of the program, but the start of a new and healthy lifestyle. Share you success story with others and encourage other people to start their own 40FRESH journey!